My Story

From NYC Hustle to Florida Flow, I'm Shanel Griffith!

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I grew up in the fast-paced streets of New York City, and now I’m soaking up the Florida sun while channeling that city born energy into bold, creative work. As a social media manager and creative strategist, I thrive on turning ideas into content that connects and inspires. I combine my love for storytelling, content creation, and unforgettable events to help brands shine online and in real life. Whether I’m curating a brand’s digital vibe or producing experiences that pop, I bring creativity, strategy, and a signature touch of New York flair to everything I do

 

Storytelling & representation are the passions that drive my production and creativity. I earned my bachelor’s degree from Fordham University in Film and Television to learn the particular ways media is delivered through marketing and advertising. I also minored in African American Studies to expand my love for history & learning more about my heritage. I pursued these interests through my work experience by producing content for major networks such as BronxNet, ABC, Netflix, and MSNBC.

 

I bring my entertainment production roots into my work as a social media manager and creative strategist—where storytelling and strategy collide to create meaningful digital experiences. 

Previously, I led social media at Doubleday Books, an imprint of Penguin Random House, where I grew their Instagram followers from 124K to over 140K and boosted engagement by 35%.

 

While actively building my career in marketing, I’m also deeply committed to content creation and influencer marketing. I share my love of beauty, health, food, fashion, and lifestyle to a dedicated audience of 10.5K of Millennial & Gen Z women across social media. I have partnered with household names such as Aerie, BJ’s Wholesale, Chime, Bumble, Tampax, Target, and more. My mission is simple: to inspire others to live boldly, embrace their passions, and become the best version of themselves—one post at a time.




My philosophies include ethically and honestly producing media that entertain and inspire audiences. 

 

Key Achievements:

* 30% increase in follower engagement on the company’s Twitter & Facebook by using video

*  Researched & produced the story “Democrat Texas Governor Candidate” for MSNBC’s AM Joy 

* Pitched & booked the story “Tonya Boyd, First Black Female Deputy Chief of FDNY” for ABC’s Here & Now 




Skills & Core Competencies: 

Live production, social media marketing, content strategy, video and photography, developing news stories, research, working in a fast-paced environment, news producing, shooting, and pulling elements.




I love connecting with people in my industry and about the latest in pop culture, food, fashion, and television shows. You can contact me at shanel@shanelamari.